True Match: How L'Oréal Paris True Match climbed to No.1 by making everyone feel ‘Worth It’

L'Oréal Paris, a beauty brand, increased its UK range of foundations to 23 shades to promote a more inclusive approach to beauty.

Campaign video: True Match – How L'Oréal Paris True Match climbed to No.1 by making everyone feel ‘Worth It’

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Credits

Agencies: McCann, London / McCann, Paris / McCann, MelbourneChief Creative Officer: Rob Doubal / Laurence ThomsonCreative Director: Rob BrownCreative Lead: Regan WarnerPlanning Director: David FrymannBusiness Director: Alison WebberProject Director: Louise HawthornthwaiteAccount Director: Shelley BowcherSenior Account Manager: Leyla TezcanAccount Manager: Emma ReitmanPlanner: Emily Ellis...

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