Tourism Australia: Dundee - The Son of a Legend Returns Home

Government agency Tourism Australia launched a fake Crocodile Dundee film to make Australia top of mind for high-value US travellers.

Campaign video: Tourism Australia: Dundee - The Son of a Legend Returns Home

Read the full campaign case study

Selected creative: Tourism Australia: Dundee – The Son of a Legend Returns Home

Credits

Agency: Droga5 New York / UM New York / UM SydneyFounder & Creative Chairman: David DrogaCreative Director: Chris Colliton / Kevin Weir / Jim Curtis / Ryan FitzgeraldGroup Design Director: Devin CrodaSenior Designer: Jen LallyDirector of Film Production: Jesse BrihnExecutive Producer, Film: Andrew SloughProducer, Interactive: Alex SmithDirector of Art Production:...

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