The New York Times: The Truth is Hard to Find

The New York Times, a news publication, increased subscriptions in the US by launching a campaign that highlighted its commitment to truthful reporting.

Selected creative: The New York Times – The Truth is Hard to Find

Read the full campaign case study

Credits

Creative Agency: Droga5, New YorkCreative Chairman: David DrogaExecutive Creative Director: Tim GordonChief Content Creation Officer: Sally Ann DaleCopywriters: Brian Eden / Donnell Johnson / Mitchell Quesada / Mariana OliveiraArt Directors: Ben Grube / Emmie Nostitz / Fatima Jafri / Joaquin SalimCo-Directors of Film Production: Jesse Brihn / Bryan LitmanDirector of Interactive Production: Niklas LindstromDirector of Art Production: Cliff LewisDirector of Print Services:...

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