Read the full campaign case study
Brand: TencentCreative Directors: Yecheng Xian / Dan Li / Hang LiCreative Team: Ling Liu / Tao Yu / Hong Pan / Fengyan Li / Yuan Yu / Xin Yang / Liangliang Wang / Xili Wu / Wenhao Liu / Ying Wang / Jilin Li / Hualin Zou / Jinlei Zhang / Kai Xu / Wanqiang Li / Qiang Liu / YanChao Bi / Zichen Guo...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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