Standard Chartered: The Algorithm Agent

Standard Chartered Bank, a banking brand, increased applications for its Simply Cash Visa Card in Hong Kong by launching an algorithm agent that provides personalised, targeted content based on the viewing habits of young consumers.

Campaign video: Standard Chartered – The Algorithm Agent

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Credits

Agency: TBWA\Hong Kong, Hong Kong SAR / iProspect Hong Kong SAR / Carat Hong Kong SARExecutive Creative Director: Jerome OoiHead of Strategy: Terence LingDirector of Client Services: Pauline WongGroup Creative Director: William ChowAssociate Creative Director: So So / Mikey BattSenior Copywriter: Ronald ChengArt Director: Ann Lo / Kenny WangGroup Account Director: Jan LeeSenior Account Manager: Elaine KwanStrategist: Nicole WongDirector of Social:Karen Cheng...

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