Soothers: Any number of sore throats

Soothers, an Australian throat lozenge brand, went beyond the common cold to make people look at its products in a new and different way.

Campaign video: Soothers – Any number of sore throats

Read the full campaign case study

Credits

Agencies: Ogilvy, Sydney / Wavemaker, SydneyExecutive Creative Director: Derek GreenCreative Director: Boris GareljaCopywriter: Andrew HankinArt Director: Andy CookeSenior Strategist: Katharina VassarHead of Strategy: Ryan O'Connell Chief Strategy Officer: Toby HarrisonGroup Account Director: Damien Pashby...

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