SickKids Foundation: SickKids vs conventional fundraising

SickKids Foundation, the hospital for sick children, delivered a record-breaking $1.2 billion in funds against a national backdrop of declining donations in Toronto.

Charities & voluntary organisations
Canada
Rankings
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph
6 - Enduring Icon

Campaign video: SickKids Foundation – SickKids vs conventional fundraising

Read the full campaign case study

Credits

Agency:Cossette Toronto / OMD Toronto...

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