Samsung: The Banknote Concerts

Samsung, an electronics brand, created scannable bank notes using its AR technology to allow people to access the sold-out George Enescu Festival in Romania.

Campaign video: Samsung – The Banknote Concerts

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Selected creative: Samsung – The Banknote Concerts

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Credits

Agency: Leo Burnett Bucharest Art Director: Catalin Grigore / Silvana Frinculescu Associate Director & Chief Strategy Officer: Victor Stroe Adina Redes Raluca Acuculitei Vasilije Corluka Miruna Potop Codrin Neagu Andrei Nica Diana Alexa Sorin Deleanu Monica Iosif Maria Sarivan