Reverso: DeepTruth: we use lies to tell the truth

Reverso, a company specialising in AI-based language tools, launched a deepfake video featuring Argentinian politicians to show the importance of spotting fake news online, especially with the upcoming general election in Argentina.

Campaign video: Reverso – DeepTruth: we use lies to tell the truth

Read the full campaign case study

Selected creative: Reverso – DeepTruth: we use lies to tell the truth


Agency: BBDO Buenos Aires Chief Creative Officer: Christian Rosli / Joaquin Campins Agustin Fernandez Madero / Gonzalo Palma Juan Korman Anita Pillado / Melina Santuccio Martin Rubins

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