Procter & Gamble: The Talk

Procter & Gamble's My Black is Beautiful brand broke through to black audiences in the US by showing that it understood what black people go through on a daily basis.

Campaign video: My Black is Beautiful – The Talk

Selected creative: My Black is Beautiful – The Talk


Agencies: BBDO, New York / Hearts & Science, New York / EGAMI, New York / Barefoot Proximity, Cincinnati Chief Creative OffiDavid Lubars / Greg Hahn Marcel Yunes / Rick Williams / Nedal Ahmed Bryan Barnes David Rolfe Sangeet Pillai / Anita May

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