Pantene: The Hairy Tale

Hair care brand Pantene made waves in Japan by using a baby to break the taboo of social standards.

Campaign video: Pantene – The Hairy Tale

Read the full campaign case study

Selected creative: Pantene – The Hairy Tale


Agency: Grey Tokyo Assistant Account Executive: Melissa Lim Associate Creative Director, Art Director: Ken Mitani Digital Producer: Ryohei Ishizuka Rui Nago Katsuhiro Fujimoto Daijiro Yamakawa Sayaka Adachi Yukika Anan Jun Ogasawara

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