Miller Lite: Beernaments

Miller Lite, a beer brand, increased the relevance of the brand during the 2021 Christmas season by appealing to younger consumers with 'Beernaments'.

Campaign video: Miller Lite – Beernaments

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Selected creative: Miller Lite – Beernaments


Agency: Alma DDB Miami / Publicis Connect New York / DDB Chicago / DDB San FranciscoArt Director: Ken Bates / Lane HedlerAssociate Creative Director: Carlos Savage Savage / Martin De Ferrari / Oskars TrinitisChairman: Luis Miguel MessianuCo-President & CCO: Alvar SuñolCreative Director: Jonathan Garcia / Juan Camilo ValdiviesoDesign Lead: Dru JennettExecutive Creative Director: Ben Wolan / Christian LiuVP, Executive Creative Director:Jorge Murillo...

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