McDonald’s: Famous Orders

Fast-food brand, McDonald's, brought a youth audience back to its restaurants and created an engine of growth for the brand with its Famous Orders campaign in the US.

Campaign video: McDonald’s – Famous Orders

Read the full campaign case study

Selected creative: McDonald’s – Famous Orders


Agency: Wieden+Kennedy New York / Alma Miami / Burrell Chicago / IW Group Los Angeles / OMD New York / Narrative Los AngelesArt Director: Hope Jordan / Lauren Acampora / Marc DuranChief Creative Officer: Karl LiebermanChief Operating Officer: Neal ArthurComms Planner: Lizzie ManningComms Supervisor: Jazo MoisesCopywriter: Ben Bliss / Garrick Sheldon / Lesley Scheuermann / Sean JohnsonCreative Director: Jaclyn CrowleyDirector of Strategic Planning:Dan Hill...

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