Lotto: Imagine

Lotto, the New Zealand lottery operator, restored people’s faith in winning by showing them what they could do if they won.

Selected creative: Lotto – Imagine

Read the full campaign case study

Credits

Agency: DDB, AucklandChief Creative Officer: Damon StapletonChief Strategy Officer: Rupert PriceExecutive Creative Director: Shane BradnickCreative Directors: Brett Colliver / Mike Felix...

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