Lifebuoy: H is for Handwashing

Lifebuoy, a soap brand, launched a campaign in developing countries to incorporate handwashing into teaching curricula, reaching millions of children and growing Lifebuoy’s brand power.

Campaign videos: Lifebuoy – H is for Handwashing

Read the full campaign case study

Selected creative: Lifebuoy – H is for Handwashing

Credits

Agency: Lowe Lintas Mumbai / MullenLowe Singapore / Weber Shandwick SingaporeAccount Director: Ujwal SharmaAssociate Vice President: Prathamesh KulkarniBrand Services Manager: Adarsh MoreChief Creative Officer: Sagar KapoorCreative Director: Ashish Kadam / Eshwari Pandit / Satendra MhatreCreative Support Executive: Sayed Mohammed Mustafa / Vivek Warang / Yogesh AnabhavaneCreative: Amey Pandit / Uday JumleExecutive Vice President:...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands