Carvaan: Let's make viral products instead!

Saregama, an Indian music company, reaped the rewards of targeting over-50s by launching a new radio product that rediscovered treasured hits and increased revenue from its back catalogue of music.

Case study video: Carvaan – Let's make viral products instead!

Read more:
  • Campaign case study:Carvaan: Why not an innovation for the old?
  • Behind the Effective 100: Saregama’s Sweet Sound of Success in India

Selected creative: Carvaan – Let's make viral products instead!

Credits

Agency: The Womb, MumbaiCreative Leads: Navin Talreja / Kawal ShoorCreative Support: Heval Patel / Brijesh Parmar...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands