KFC: Get Crazy for Crazy Thursdays!

KFC, the American restaurant chain, launched a promotional campaign in China that became a meme, leading to increases in social volume and sales.

Campaign video: KFC – Get Crazy for Crazy Thursdays!

Read the full campaign case study

Selected creative: KFC – Get Crazy for Crazy Thursdays!


Agency: Ogilvy ShanghaiCreative Director: Juan ZhangGroup Creative Director: Joe WuGroup Executive Creative Director: Thomas ZhuPresident of Ogilvy Shanghai: Yong YuanSenior Strategist: Jamie YuTV Producer: Chris LuVP Strategy:Jenny Gao...

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