IKEA: The Wonderful Everyday

IKEA, a furniture retailer, renewed its market-leading position with a creative campaign that combined surreal imaginings with everyday life.

Selected creative: IKEA – The Wonderful Everyday

Read the full campaign case study


Agency: Mother LondonExecutive Creative Director: Hermeti Balarin / Ana BalarinSenior Creative: Charlie Lanus / Lucas ReisCreative: Georgina Brisby / Marcelo DuarteTV Producer: Jenny Fan

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