Foodbank: Hungry Puffs

Foodbank, a hunger charity in Western Australia, raised awareness and funds by launching a new cereal brand, Hungry Puffs, which consisted of an empty box.

Campaign video: Foodbank – Hungry Puffs

Read the full campaign case study

Selected creative: Foodbank – Hungry Puffs

Credits

Creative agency: The Brand Agency Perth Executive Creative Director: Marcus Tesoriero Copywriter: Matt Wilson Art Director:Hayden Griff Dan Agostino Katrina Strugnell Janice Law / Matt Taylor / Luke Lucas Sarah Kappeler Paul Hamilton Matt Popkes Emily Colman Caitlin Baird Mason Truong / Pete Townsend Angela Naaykens Jodie Allen Dean Hunt Nathan Teoh

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