Dubai Properties: 1/JBR - It’s not for everyone

Real-estate developer Dubai Properties became viral by appealing to the understated affluent audience.

Campaign video: Dubai Properties – 1/JBR - It’s not for everyone

Read the full campaign case study

Selected creative: Dubai Properties – 1/JBR - It’s not for everyone


Agency: FP7 McCann Dubai / Magna DubaiExecutive Creative Director:Oliver Robinso Tahaab RaisNadine BikhaziTarek Ali AhmadKatarina Vasilj Fanny Abou RachedKarol Akl

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