Diageo: Spirits To Fit Your Lifestyle

Diageo, a multinational beverage company based in the UK, revisited its product claims in order to appeal to consumers leading increasingly mindful lifestyles, increasing year-on-year sales by over 12%.

Selected creative: Diageo – Spirits To Fit Your Lifestyle

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Agency: Arc Worldwide ChicagoArc Worldwide Associate Creative Director: Katie PribylshayArc Worldwide Associate Creative Director: Kelsey EliasonArc Worldwide Creative Director: Anna RudyArc Worldwide Sr. Art Director: Olivia LowryArc Worldwide Strategy Director: Beth DeBonaDiageo Director of Shopper Marketing: Alia SerajDiageo Shopper Marketing Platform Programs Manager:Elizabeth Jones...

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