Christie's: $450 Million - Selling Da Vinci's Salvator Mundi

Christie’s, the British auction house, set the record for a painting sold in auction when it sold the last known work by Leonardo da Vinci held in private hands, Salvator Mundi.

Campaign video: Christie's – $450 Million - Selling Da Vinci's Salvator Mundi

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Selected creative: Christie's – $450 Million - Selling Da Vinci's Salvator Mundi

Credits

Agency: Droga5 New YorkCreative Chairman: David DrogaCreative Director: Laurie Howell / Toby Treyer-EvansSenior Copywriter: Tom McQueenChief Creation Officer: Sally-Ann DaleCo-Director of Film Production: Jesse Brihn / Bryan LitmanSenior Producer, Film: Jennifer ChenProducer, Film: Isabella LebovitzAssociate Producer, Film: Phillip Cheng / Kelly Appleton / Annie Vlosich / Carlos ValdiviaCo-Director of Interactive Production:...

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