Carvaan: Saregama Carvaan

Saregama, an Indian music company, reaped the rewards of targeting over 50s by launching a new radio product that rediscovered treasured hits and increased revenue from its back catalogue of music.

Campaign video: Carvaan – Saregama Carvaan

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Selected creative: Carvaan – Saregama Carvaan


Agency: The Womb MumbaiCreative Leads: Navin Talreja / Kawal ShoorCreative Support: Heval Patel / Brijesh Parmar