Burger King: The Whopper Detour

Burger King, a fast food chain, used its mobile app to lure people away from its biggest rival’s restaurants in the US.

Campaign video: Burger King – The Whopper Detour

Read the full campaign case study

Selected creative: Burger King – The Whopper Detour

Credits

Creative agency: FCB New York Chief Creative Officer: Ari Halper Worldwide Creative Partner: Fred Levron Executive Creative Director: Gabriel Schmitt / Stu Mair Laszlo Szloboda Alex Sprouse Akos Papp Adam Isidore Henna Kathiya Sarah Tarner / Enrique Espinetti Miles Brickley Lauren Tuttman Jesse Morris Margot Meyerhoff Janice Katz Pim Leeuwenkamp Gillian Burkley Sydney Richardson Todd Sussman Nichelle Sanders Ben Michael Sally Bowler