Burger King: The Whopper Detour

Burger King, a fast food chain, used its mobile app to lure people away from its biggest rival’s restaurants in the US.

Campaign video: Burger King – The Whopper Detour

Read the full campaign case study

Selected creative: Burger King – The Whopper Detour

Credits

Creative agency: FCB New YorkChief Creative Officer: Ari HalperWorldwide Creative Partner: Fred LevronExecutive Creative...