The story behind the campaign
Challenge
The Whopper is Burger King’s signature sandwich. It’s full of fresh ingredients and great taste qualifiers, so many that it can be difficult to get them all in to a traditional TV commercial. Especially...
Burger King: Google Home of the Whopper
Burger King, the fast-food restaurant chain, accessed the homes of those who had Google Home devices by activating the machine’s definition of a Whopper from Wikipedia.
