Burger King: Google Home of the Whopper

Burger King, the fast-food restaurant chain, accessed the homes of those who had Google Home devices by activating the machine’s definition of a Whopper from Wikipedia.

The story behind the campaign


The Whopper is Burger King’s signature sandwich. It’s full of fresh ingredients and great taste qualifiers, so many that it can be difficult to get them all in to a traditional TV commercial. Especially when you only have :15 seconds, which is Burger King’s typical unit length. And despite doing things such as flame grilling our beef in the Whopper since 1954 and cutting the toppings fresh daily, many Americans still don’t recognise these as what make the Whopper and Burger King different from our closest competitors. Therefore, we jump at the opportunity to...

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