Berger Paints / Roshni Helpline: Truck Art Childfinder

Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Campaign video: Berger Paints – Truck Art Childfinder

Read the full campaign case study

Selected creative: Berger Paints – Truck Art Childfinder


Creative agency: BBDO Lahore Executive Creative Director: Ali Rez Chief Creative Officer: Paul Shearer Creative Director: Hira Mohibullah / Assam Khalid Huma Mobin Moiz Khan / Ahmed Mustafa Zain Aslam Ahmad Zafar

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands