BCP: With You Captain

BCP, the Peruvian bank, created positive engagement by tapping into the pride of Peruvian football fans.

Campaign video: BCP – With You Captain

Read the full campaign case study

Selected creative: BCP – With You Captain


Agency: TBWA\Peru LimaCEO: Pilar DufourCreative Director: Cosi SantibañezArt Director: Roger EscobarBrand Director: Jimena Gordillo Jose Ramón Pérez

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