Back Market: New is Old

Tech startup Back Market created a new category and became the leading online smartphone seller in France thanks to a three-year TV, OOH and digital campaign on its New is Old platform.

Campaign video: Back Market – New is Old

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Selected creative: Back Market – New is Old


Agency: Marcel ParisAccount Director: Yani OukidArt Director Assistant: Mohamed El GahziArt Director: Aleksey Marjanovic, Alice Berlande, Céleste Nessim, Hugo Wahledow, Laura Aondio, Vincent BoursaudAssociate Director: Christophe Neyret, Sébastien JauffretCCO: Gaëtan du Peloux, Youri GuerassimovCO-CEO: Charles Georges-Picot, Pascal NessimCopywriter / Art Director: Gabriel Palut, Yohan BenazzouzCopywriter:Antonin Jacquot, Aurel Cablan, Awen Olivry, Francesca Vitello, Virgile Lassalle, Alexandre Dodille, Claudia Illan, Laura Cepa...

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