Almacenes Éxito: Wednesday without VAT - The day a national strike became a promo

Almacenes Éxito, a retailer, increased sales and purchase frequency by siding with consumers to protest rising taxes in Colombia.

Campaign video: Almacenes Éxito – Wednesday without VAT - The day a national strike became a promo

Read the full campaign case study

Credits

Agency: Sancho BBDO Bogotá / OMD BogotáChief Creative Officer: Hugo Corredor / Giovanni MartínezExecutive Creative Director: Mario Lagos / Diego Almanza Natalia Pérez Sergio LeónSebastián Cuevas / Daniel Delgado / Jose Ariel HernándezJulian OchoaElkin Hernández Ricardo SolanoJuan Camilo LaverdePaula AriasPaola Turriago / María Paula Yepes

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