Almacenes Éxito: Wednesday without VAT - The day a national strike became a promo

Almacenes Éxito, a retailer, increased sales and purchase frequency by siding with consumers to protest rising taxes in Colombia.

Campaign video: Almacenes Éxito – Wednesday without VAT - The day a national strike became a promo

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Credits

Agency: Sancho BBDO Bogotá / OMD BogotáChief Creative Officer: Hugo Corredor / Giovanni MartínezExecutive Creative...