Airbnb: The Country Pub Project

Airbnb, an online rental accommodation marketplace, regained its position as the most popular booking site by launching a project that focused on the centre of rural life: the country pub.

Campaign video: Airbnb – The Country Pub Project

Read the full campaign case study

Selected creative: Airbnb – The Country Pub Project

Credits

Agency: Traffik Sydney Contributos:Samyabrata Deb / Daniel Gervais / Shannon Crowe

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands