Carvaan: Let's make viral products instead!

Saregama, an Indian music company, reaped the rewards of targeting over-50s by launching a new radio product that rediscovered treasured hits and increased revenue from its back catalogue of music.

Case study video: Carvaan – Let's make viral products instead!

Read more:
  • Campaign case study:Carvaan: Why not an innovation for the old?
  • Behind the Effective 100: Saregama’s Sweet Sound of Success in India

Selected creative: Carvaan – Let's...

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