Hiroshima Tourism: Oyster Kanji Dictation

Hiroshima Prefecture, a local government in Japan, increased oyster consumption by launching a workbook that educated citizens about the food.

Campaign video: Hiroshima Tourism – Oyster Kanji Dictation

Read the full campaign case study

Selected creative: Hiroshima Tourism – Oyster Kanji Dictation

Credits

Agency: I&S BBDO Tokyo / BBDO J WestCreative Director: Masaru HasegawaArt Director / IlluYoshiyuki KanekoMika Sogabe Kenta Takagi Tatsuro KumakiDaisuke Sasaki Susumu Yamamoto

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