Hiroshima Tourism: Oyster Kanji Dictation

Hiroshima Prefecture, a local government in Japan, increased oyster consumption by launching a workbook that educated citizens about the food.

Campaign video: Hiroshima Tourism – Oyster Kanji Dictation

Read the full campaign case study

Selected creative: Hiroshima Tourism – Oyster Kanji Dictation

Credits

Agency: I&S BBDO Tokyo / BBDO J WestCreative Director: Masaru HasegawaArt Director / IlluYoshiyuki KanekoMika Sogabe Kenta Takagi Tatsuro KumakiDaisuke Sasaki Susumu Yamamoto

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands