Xbox: Football Decoded

Video gaming brand Xbox’s creative thinking enabled it to advertise the launch of FIFA 18 in the UK despite owning zero marketing rights.

Campaign video: Xbox – Football Decoded

Credits

Creative agency: McCann LondonChief Creative Officers: Rob Doubal / Laurence ThomsonEMEA Creative Directors: Sanjiv Mistry / Jamie MietzArt Director and Copywriter: Jacob Björdal and Jim NilssonAccount Manager: Robert StocktonAccount Directors: Francois d’Espagnac, Matteo Della Venezia and Tom OliverManaging Partner: Sailesh JaniEVP: Rob SmithSenior Project Manager: Paul GillespieHead of Planning: Karen CrumSenior Planner: Fanni DavidPlanning Intern:Jack Goss...

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