Xbox: Changing the Game

Xbox, Microsoft’s gaming brand, introduced the Xbox Adaptive Controller in the US to make gaming inclusive to all.

Campaign video: Xbox – Changing the Game

Selected creative: Xbox – Changing the Game

Credits

Creative agency: McCann New YorkChief Creative Officer: Sean BryanEVP, Executive Creative Director: Shayne Millington / David BantaAssociate Creative Director: Martha West / Will MontgomerySenior Art Director: Julie KoongSenior Copywriter: David CappolinoCreative Technologist: Alicia FloorEVP, Executive Account Director: Tina GalleySVP, Group Account Director: Rosemary CalderoneAccount Director: Pat SixAccount Supervisor: Kyle RossEVP, Global Chief Communications Officer: Jeremy MillerEVP, Global Strategy Director:Joanna Schwab...

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