WWF: Your Plastic Diet

Global conservation organisation WWF used the image of a credit card in its global campaign to represent the problem of plastic pollution.

Campaign video: WWF – Your Plastic Diet

Read the full campaign case study

Selected creative: WWF – Your Plastic Diet

Credits

Creative agency: Grey Petaling Jaya / whiteGREY Sydney / Grey Singapore Agency Producer: Suzy Chiang Art Director: Ralve Khor / Soo Soon Foo Huma Quereshi Graham Drew Marcus SK Selva Ganapathy Andrew Fong / Heng Thang Wei Kevin Wong Rohit Nair Matt Simms