Walmart: Bedtime Stories

Walmart, a retail corporation, launched a campaign in the US to nurture bonds through books and literacy to help break the cycle of generational incarceration.

Campaign video: Walmart – Bedtime Stories

Selected creative: Walmart – Bedtime Stories

Credits

Creative agency: FCB Chicago / FCB/SIX TorontoAccount Director: Ally KhajenouriAccount Executive: Avery SykesAssociate Creative Director: Jake RolandChief Creative...

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