Volvo: Survivor Sales Agents

Volvo, the automotive company, boosted purchase intent in the US by presenting potential buyers with testimonies from accident survivors who explained how the brand’s car safety technology saved their life.

Campaign video: Volvo – Survivor Sales Agents

Credits

Creative Agency: We Believers, New YorkChief Creative Officer & Copywriter: Gustavo LauriaExecutive Creative Director and Art Director: Patricio ElfiExecutive Creative Director: Leo PratCreative Director and Copywriter: Santiago Luna LupoCreative Director and Art Director: Percy BustosAgency Producer: Rebeca LanderosHead of Planning: Marco VegaHead of Client Services: José QuijanoAccount Executive: Juliana PatiñoAgency Coordinator: Lupita Alvarez...

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