Volvo: Survivor Sales Agents

Volvo, the automotive company, boosted purchase intent in the US by presenting potential buyers with testimonies from accident survivors who explained how the brand’s car safety technology saved their life.

Campaign video: Volvo – Survivor Sales Agents

Credits

Creative Agency: We Believers, New YorkChief Creative Officer & Copywriter: Gustavo LauriaExecutive Creative Director and Art Director: Patricio ElfiExecutive Creative Director: Leo PratCreative...

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