Volkswagen: Road Tales

Volkswagen, an automotive brand, launched location-based audio books in the Netherlands that encouraged children to look away from their digital devices and use their imagination.

Campaign video: Volkswagen – Road Tales


Creative agency: dentsuACHTUNG! Amsterdam Creative Director: Mervyn ten Dam / Daniel Sytsma Creative: Kika Douglas / Samyr Souen / Wilmar Versprille / Matthijs Groos / Lieve Eek Account Manager: Dirk Jan de Krom Boris Nihom / Gerben van der Zwaard Sam van der Zanden Souraya El-Far / Kim Do Joost Huver / Jack McAuliffe Roy van Dijk Falco Negenman

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands