Vive Digital Program: My Line

In Colombia, the Ministry of Communications & Technology launched a project that enabled even the most rural parts of its country to have access to information on the internet.

The story behind the campaign

Challenge

In Colombia, a country that has just recently signed a peace agreement that put an end to more than 50 years of armed conflict, more than 90% of the territory is still rural. It’s hard to achieve social equality in those circumstances.

One of the important measures adopted by the Government towards that goal was to bring the internet to the most remote areas of the country, so that everyone could have the same access to information. However, if a great part of the population doesn’t have computers or smartphones yet, the internet signal...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands