Vicks: One In A Million

Vicks, an over-the-counter medication brand, increased market share in India by launching an online film that told the story of a young girl with a rare skin condition and how her adoptive parents’ touch of care helped her.

Selected creative: Vicks – One In A Million

Credits

Creative agency: Publicis SingaporeCreative Director: Ajay ThrivikramanCopywriter: Mihir Dhairyawan / Jocelyn Chabanis Art Director: Eugene PuaAccount Management: Natalie Vander Vorst / Prachi Partagalkar / Jess Geli / Alicia Chew / Maninder BaliProject Manager: Vanessa ChuaPlanner: Ed Booty Josh Roth / Elaine HoProducer:Lolita Ham / Deepa Limaye...

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