UNICEF: The Worst Soap Opera

Unicef, the United Nations International Children's Emergency Fund, sparked change in the Dominican Republic through a campaign that revealed a dangerous loophole in the law making child marriage possible.

Campaign video: UNICEF – The Worst Soap Opera

Credits

Creative Agency: Pagés BBDO, Santo DomingoCCO: Rodolfo BorrellCreative Director: José GarcíaCopywriter: Esmarlin MoretaArt Director: Fermín RoaAccount Director: Tomás ManriqueAccount Executive: Maité GarcíaBrand Strategy Director: Francesco AbbatescianniDigital Director: Michael BarónMedia Director: Belkis de la Cruz...

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