Stabilo: Highlight the Remarkable

Stabilo, the manufacturer of writing instruments, launched a meaningful print campaign that gave the brand a new purpose and attitude in Germany.

Selected creative: Stabilo – Highlight the Remarkable

Credits

Agency: DDB, Düsseldorf Chief Creative Officer: Dennis May Executive Creative Director: Kristine Holzhausen / Stefan Rehne Art Director: Vera Ickert Copywriter: Teresa Berude Planning Director: Christian Bihn Philipp Starck Malte Kraft Kathrin Stenger

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands