Seem Sperm Testing Kit: 'The Family Way' (Japan)

Contains the creative for the 'The Family Way' campaign for Seem Sperm Testing Kit by the agency Dentsu Y&R in Japan.

The story behind the campaign

Challenge

The goal of this campaign was to use Seem as a trigger to create an environment that encourages men to take the initiative in investigating their own need to pursue infertility treatment at an early stage in effo

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