Progressive Insurance: Dr. Rick Will See You Now

US insurance company, Progressive Corporation, capitalised on the popularity of its TV advertising character Dr Rick through the relaunch of its best-selling book Dr Rick Will See You Now.

Campaign video: Progressive Insurance – Dr. Rick Will See You Now

Selected creative: Progressive Insurance – Dr. Rick Will See You Now


Creative Agency: Arnold Worldwide Boston Associate Director, Project Management: Eric Rubino Chief Client Officer: Vallerie Bettini Chief Creative Officer: Sean McBride Copywriter: Molly Burke Marketing Director: Crissy Cavallaro Producer: Chris Majocha SVP, Director of Business Affairs: Camara Price SVP, Executive Producer: Sean Vernaglia SVP, Group Creative Director: Gregg Nelson / Michael Sullivan VP, Marketing Director:Alex McSweeney...

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