Procter & Gamble: The Talk

P&G, the consumer goods giant, launched an emotional film in the US that aimed to spark conversation about racial bias as a continuation of its My Black Is Beautiful campaign.

Campaign video: Procter & Gamble – The Talk

Read the full campaign case study

Selected creative: Procter & Gamble – The Talk

Credits

Creative Agency: BBDO New York Chief Creative Officer: Greg Hahn Creative Directors: Marcel Yunes / Rick W Nedal Ahmed Dan Blaney Sangeet Pillai / Anita May

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