Penny: The Wish

PENNY, a grocer, launched a campaign in Germany to spark a conversation about a generation’s lost youth and give teenagers the attention they deserved.

Selected creative: Penny – The Wish


Creative agency: Serviceplan Munich / Plan.Net MunichChief Creative Officer Germany: Matthias HarbeckCreative Director: Matthias Schuster / Moritz DornigExecutive Creative Director: Alexander Nagel / Christoph EverkeGlobal Chief Creative Officer: Alex SchillJunior Art Director: Elvira BreitJunior Copywriter: Katharina KingSenior Account Manager: Julia LeibetsederSenior Art Director: Rebecca LabinerSenior Copywriter & Concept:Alessia Coschignano...

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