The story behind the campaign
Challenge
Pedigree DentaSTIX sits in a saturated, fast-growing treats & care market, where brand loyalty continues to decline.
Often considered an incremental purchase and a ‘functional’ treating product, we...
Pedigree DentaSTIX sits in a saturated, fast-growing treats & care market, where brand loyalty continues to decline.
Often considered an incremental purchase and a ‘functional’ treating product, we...
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