Pedigree: SelfieSTIX

Pedigree, the pet food brand, transformed its treat product into a positive every day purchase in New Zealand through a campaign that created a mobile accessory and app that appealed to both pets and their owners.

The story behind the campaign


Pedigree DentaSTIX sits in a saturated, fast-growing treats & care market, where brand loyalty continues to decline.

Often considered an incremental purchase and a ‘functional’ treating product, we...

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