The story behind the campaign
Challenge
Pedigree DentaSTIX sits in a saturated, fast-growing treats & care market, where brand loyalty continues to decline.
Often considered an incremental purchase and a ‘functional’ treating product, we...
Pedigree: SelfieSTIX
Pedigree, the pet food brand, transformed its treat product into a positive every day purchase in New Zealand through a campaign that created a mobile accessory and app that appealed to both pets and their owners.
