Parisian Road Safety Authority: The Virtual Crash Billboard

The Parisian Road Safety Authority, a road safety organisation in Paris, France, placed digital billboards at busy intersections that used the sound of a car braking to shock pedestrians when they tried to cross with the red man showing.

Case study video: Parisian Road Safety Authority – The Virtual Crash Billboard

Selected creative: Parisian Road Safety Authority – The Virtual Crash Billboard

Credits

Creative Agency: Serviceplan, ParisCreative Director: Hervé PouponSupervisor: Daniel PerezCopywriter: Benjamin CochéIdea conceptor: François LesaintDigital Support: Franz Roeppischer / Lorenz LanggartnerSenior Motion Designer: Dennis Fritz...

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